AI content tools at Adobe. Discovery for 150M+ people at Picsart, contributing ~$10–15M in attributable revenue. 0→1 platforms at TUMO.
AI can generate anything in seconds. The hard part is turning that output into something people trust enough to ship. That's what I've focused on over the last few years: designing how people interact with AI through models, prompts, variations, agents and conversational experiences. My work also spans discovery, marketplaces and enterprise platforms.
I worked across GenStudio's post-generation flow, turning AI output into campaign-ready ads, and led the interaction system that makes every AI tool work the same way.
I replaced hashtag navigation with Picsart's first content taxonomy, so people browse by what they want to make, not by who made it. Shipped on iOS, Android and web.
I architected and led the platform end to end, moving workshop delivery off spreadsheets and WhatsApp, with separate tools for curriculum designers and live instructors, and a shared design system.
I redesigned the feed for Picsart's growing prosumer audience, with clearer navigation, recommendations people can understand, and a way to start editing from every post.
Hi, I'm Mariam.
Most of my work starts with a simple question: what problem are we actually trying to solve? I enjoy untangling complexity, understanding why people behave the way they do, and finding solutions that feel obvious once you see them. Cognitive psychology plays a big part in how I approach design.
TUMO and Picsart both hired me twice. I started at TUMO in 2011, coaching more than 1,000 students, and joined Picsart in 2014 as a web designer. Years later, both brought me back: TUMO to design the platform its workshops run on, and Picsart to lead design for how 150M+ people discover content.
At Adobe GenStudio, Fortune 500 marketers needed the speed of generative AI without sacrificing creative control. I designed the flow from prompting and generating variations to editing and launch, keeping marketers in control at every step.
At Picsart, I restructured how people discover content and find inspiration, making it easier to move from browsing to creating. I organised millions of assets into a clear taxonomy and brought creative tools into the feed, so people could act on inspiration as they found it.
At TUMO, I led design across eight products, unifying fragmented experiences into one shared system. Through collaborative prototyping, I resolved leadership disagreements and aligned teams around clear product decisions.