


10 years of 0→1 systems design, AI content tools, and product at scale.
Based in London.
Open to Senior and Lead roles.


I'm a product designer who enjoys untangling complexity.
Over the last 15+ years, I've worked on everything from discovery systems and marketplaces to enterprise platforms, design systems, and AI-powered products. Most of my work starts with the same question: what problem are we actually trying to solve?
I enjoy making sense of ambiguity, uncovering patterns in user behavior, and turning complicated systems into products that feel intuitive to the people using them.
My work sits somewhere between product strategy, systems thinking, information architecture, and interaction design, influenced heavily by cognitive psychology and behavioral science.
Previously: Adobe, Picsart, and TUMO.